2D Animation

Creating a unique and engaging 2D animation starts with a strong concept and storyline. From there, we focus on developing visually interesting and expressive characters that embody the specific brand style. Incorporating dynamic camera movements and engaging sound design, we pay close attention to the pacing of the animation and make sure to include plenty of action and movement to keep the viewer's attention.

Here at Fox + Bear we’ve worked on a number of 2D animation projects, creating educational videos, explainer videos, product launch videos and character designs. We have also worked on 2D animation for social media content, commercials, and TV shows. You can see examples of our specific 2D animation work under the animation page on our website.

Creating a 2D animation with Fox + Bear typically begins with a consultation to discuss your vision and goals for the project. From there, we move into pre-production, which includes creating a script, storyboard, and style frames. Once these elements are approved we start animation, bringing the visuals to life through dynamic movement, and rounding it out with the addition of sound effects and music to create impact.

To ensure that the final product meets your vision and goals we maintain open lines of communication throughout the entire process. By engaging in regular feedback and approvals throughout all stages of the project, we ensure we are on track to meet and exceed expectations, delivering a high-quality product.

Visuals are only 50% of the animation process. Music, sound effects, and voice acting can all be used to enhance a 2D animation and add depth and emotion to the final product. While music can set the tone and atmosphere of an animation, sound effects help bring it to life. Voice acting can also add to the tone of the animation, bringing in personality and character to the script, making it more engaging for the viewer.

Animation has a unique ability to communicate key information and insights in an engaging and accessible way for audiences. Whilst animation can be overlooked as a simplification of a complex topic or issue, it's often this exact simplification of a message that can ensure you reach the right audience; it’s a matter of catching attention and communicating within the ever dwindling attention span online.

Creative ingenuity powers our ideation, whether it be across animation content production or larger scale illustration and design, we'll work with you to identify the brand look and feel to bring together the best visual style for your business. Informed through creative strategy, we'll create style frames, a storyboard and scripts to harness the full power of your messaging in a digestible and platform-specific format. Like all areas of our work, we'll make this process collaborative and exciting.

Every project starts with an idea or a goal, so reach out and let us know what you have in mind, and we can help you explore your options to see if animation is the best approach.