Cochlear

Infusing med-tech with authenticity

Outputs

Research & Strategy
Creative Development
Social Video
Photography
Animation
Podcasts

Overview

Over the last decade we've developed a strong creative partnership with Cochlear, delivering an incredible variety of campaigns and projects. Be it helping launch their 3x latest sound processors to trigger demand, inspiring people with hearing loss around the globe to grow the category, or engaging hearing healthcare professionals to remove key barriers, it's been an incredible collaboration.

Helping launch the world's smallest sound processor

Nucleus 8

Revolutionary product in-hand, we needed to make a splash and keep it authentic at the same time. Leveraging customer persona data and research, we developed lifestyle-led creative that would foster a sense of inclusion and connectedness; both of which were vital to their core audience and come from better hearing.

Asset Ecosystem

We developed a range of assets to plug into touchpoints across socials, print, online and EDM – a hero video plus targeted cutdowns, stills and animations. We also packaged up the working files, turbocharging Cochlear's internal teams with the ability to develop additional social executions and customise languages cross-region.

Putting people at the centre

Inspiring Stories

Looking to reinvent their social presence, we developed this 22-part Telly Award-winning global series. Shot in 10 countries across 12 languages, we featured the heart-warming stories of Cochlear's hearing implant recipients to showcase how better hearing helps you pursue your passions and can change your life.

Award-winning campaign

The series saw us pick up "Best Campaign" and "Best Cinematography" Telly Awards – and while not an official award (*maybe just unofficial), the content has been used for years to uplift a vast array of projects. In essence, we created a bespoke stock library of Cochlear-specific footage, maximising ROI by giving the content more mileage.