Campaign
Society One
Beating the banks at personal loans
Deliverables
Strategy
Creative
2x Hero TVCs
Social Videos
Stills
Digital Display
Overview
SocietyOne needed a new TVC campaign to promote personal loans, but it’s a tricky category. They were up against the banks on one side and needed to steer clear of ‘pay day' loans on the other. The campaign needed cut-through and to capture the idea of making your life better, not just getting out of a jam.
Breakthrough
We developed the ‘Make Awesome’ campaign, showing consumers that you really don’t have to make do with what you’ve got when securing a personal loan with low rates is this easy.
Results
The campaign was rolled out across DR and Brand TVCs, digital/social video and display. The TVC run resulted in their best performing quarter ever, with an increase 35%+ originations per month.
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