Campaign
Oz Hotline
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Bring, bring... Never fear, the Oz Hotline is here!
Overview
Run out of shampoo? Can't get your curls under control? Never fear, the Oz Hotline is here! We created this quirky social campaign for Oz Hair & Beauty to position their handy dandy tip hotline as a USP in-market.
Whatever your hair, we're there!
Breakthrough
We've all experienced a world-ending hair crisis. Things close in around you and your day – if not week – is totally ruined. But what if it didn't have to be? This question fuelled our creative approach, seeing us take a comical look at how the Oz Hotline is here to save the day.
Atomisation
The campaign saw us film 2x hero social videos as part of a wider suite, along with a range of static executions; stills for use across socials, print and OOH.
We
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