Campaign
Discover a new way to garden
Launching the new Evolve
Strategy
Creative
Hero TVC
Secondary Launch Assets
With the new Evolve Retractable Hose Reel ready for launch and their Cultivating Connections brand platform in-hand, we developed this hero TVC that showcases all the fancy tech along with the lifestyle benefits for the consumer.
We also cooked up a banger shoot schedule that saw us film a 2nd Hoselink TVC project we were working on in parallel, getting awesome ROI from the location and crew on the day.
A moment of connection
Glitzy CGI is always great to look at - and who doesn't love new tech – but in discovery we knew the spot had to have heart and soul. The end scene is what really cracked open the concept for us – it frames the product as a 'lifestyle enabler' and gives the audience a strong final image; an idyllic moment of connection.
It launched last week, so stay tuned!
We
love what we do
