Campaign
World Hearing Day
Every child deserves the opportunity to reach their full potential
Deliverables
Creative
Social Video
Stills
Overview
In celebration of World Hearing Day, Cochlear wanted to inspire kids around the world to follow their dreams, so we interviewed children and brought their dream jobs to life with a magical cardboard-world set.
"One day I might be a famous astronaut"
Breakthrough
One of the best things about children is their unbridled optimism about the future. Everything is possible and no dream is too big. This insight led us to the executional breakthrough of the cardboard-world reveal, as we experience the joyful moment when their dreams come to life.
Results
The content was picked up by the World Health Organisation and shared across their global channels, inspiring the 34 million children around the world with hearing loss and their families.
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